I just learned from @AFPAA and @dmscott that the Air Force has released a new ebook and video. For your convenience, I have posted them below…but want to give due credit to David Meerman Scott for a great blog post as well. The guide’s stated purpose is to provide “Air Force Public Affairs professionals with basic new media knowledge needed to maneuver in the online information battlespace…This is not a comprehensive guide for conducting new media campaigns. It provides exposure to entry-level tools Airmen may use to communicate the Air Force story to broader audiences on the Web.” Keep Reading ->

Here’s a sneak peek at my slide deck for the Government 2.0 Boot Camp in Knoxville, TN. I am actually leaving for the airport in a couple minutes, but wanted to post them so folks could have access in advance. More about the event over the next two days. Keep Reading ->

Well, I guess I’m in good company. Jack Dorsey says that Twitter began with his mother. In my presentation on social media measurement, I give all due credit to mom as well. Here’s Jack describing how he created Twitter: Keep Reading ->

In two previous posts (Brookings and Foresee), I have explored common methods for measuring websites in a Web 1.0 world in order to find applicability for Web 2.0. Essentially, I am providing a summary in order to educate myself and share that knowledge acquisition with personnel from government agencies and other organizations that are beginning to think about social media metrics and analytics. Each of these measurement methods are included in a presentation that Ari Herzog and I delivered at the “Social Media for Government” conference a few weeks ago. Keep Reading ->