Generation Shift » Social Media: Measurement

Measuring Social Media and Determining Next Steps

Andrew Krzmarzick — Wed, 09 Dec 2009 15:30:51 +0000

Originally posted on GovLoop – “Facebook for Government” Keep Reading ->

UK’s Twitter Guide for Government

Andrew Krzmarzick — Tue, 28 Jul 2009 13:21:40 +0000

Per this post from Neil Williams, head of corporate digital channels at the UK central government’s Department for Business, Innovation and Skills (BIS), below is a “Template Twitter Strategy for Government Departments.” It’s a helpful document as it includes a very brief overview of Twitter, offers some objectives and associated metrics, explores the risks of use and provides an outline for identity management. Have you been developing something similar in your organization? If so, please share. If not, I hope you find it it be a helpful tool. Keep Reading ->

Social Media and Air Force: New eBook/Video

Andrew Krzmarzick — Tue, 14 Apr 2009 17:28:00 +0000

I just learned from @AFPAA and @dmscott that the Air Force has released a new ebook and video. For your convenience, I have posted them below…but want to give due credit to David Meerman Scott for a great blog post as well. The guide’s stated purpose is to provide “Air Force Public Affairs professionals with basic new media knowledge needed to maneuver in the online information battlespace…This is not a comprehensive guide for conducting new media campaigns. It provides exposure to entry-level tools Airmen may use to communicate the Air Force story to broader audiences on the Web.” Keep Reading ->

Measuring Web 2.0 (Via Web 1.0):

Andrew Krzmarzick — Thu, 09 Apr 2009 10:10:00 +0000

Keep Reading ->

Measuring Gov 2.0 (Via Web 1.0): Forrester

Andrew Krzmarzick — Thu, 09 Apr 2009 10:10:00 +0000

In two previous posts (Brookings and Foresee), I have explored common methods for measuring websites in a Web 1.0 world in order to find applicability for Web 2.0. Essentially, I am providing a summary in order to educate myself and share that knowledge acquisition with personnel from government agencies and other organizations that are beginning to think about social media metrics and analytics. Each of these measurement methods are included in a presentation that Ari Herzog and I delivered at the “Social Media for Government” conference a few weeks ago. Keep Reading ->