My ASPA 2009 Experience in a Twitshell
Over the past weekend, I attended the American Society for Public Administration’s 2009 Annual Conference in Miami. I was invited to speak on two topics: Web 2.0/social media and the four generations in the workforce. In addition, I had the chance to attend two great sessions that really energized me. I tweeted the proceedings live. Rather than try to restructure my immediate thoughts here, it may be easier for readers to review the Twitter stream from hashtag #aspa09.
On Sunday, I enjoyed a session entitled “Intergenerational Diversity and Recruitment“
• Michael Card “Challenge of marketing to Gen Y for public service is function of formative yrs: Iran contra, Clinton scandal…
• Michael Card: Need to re-brand (my word) public sector … bright, dynamic, digital … can’t control message, but define benefits
• Dr. Anne Zahradnik: “Intergenerational Diversity” session…now speaking is Anne Zahradnik, PhD (psychologist) from Long Island University.
• Dr. Anne Zahradnik: “Young people’s brains more facile in manipulating info, neuro studies reveal significant differences”
• Dr. Anne Zahradnik: “Neuro studies show that young people are less adept at reading people”
• Dr. Anne Zahradnik: “Increasing stress in Western work environ…unique to gov: politically defined/changing priorities”
• Dr. Anne Zahradnik: “A 4-Tier, 12-Factor Model of Organizational Health” found here: http://twurl.nl/n0lgak
• Dr. Anne Zahradnik :”Because work so tied to people’s persona, will save best behavior for work environ…family issues pub revealed ltr
• Dr. Anne Zahradnik: “Foundation of organizational health is leadership, succession planning, employee wellness”
• Dr. Anne Zahradnik: “Plaque at end of year not as effective for reward/recognition….day-to-day praise is the key.”
• Fisher Org Health research: “40% of US staff turnover due to stress; cost to replace ave employee=$3K – $13K” http://twurl.nl/qq2i0o
• “Most disaffected folks in workforce today are those 30-49…feel very alienated.”
• “Trust and respect between staff and managers real low for those 40-49…”
• Dr. Anne Zahradnik: Training/skill development for young people…but seem to ignore the middle (30-49)…contributes to discontentDr. Anne Zahradnik: Those age 40-49 are most disaffected group…and are having an impact on younger folks b/c they’re the leaders!
• Dr. Anne Zahradnik – Recommends:stabilize structure, develop ldrshp , develop cross-gen mentoring, balance cross-gen recruitment
• Dr. Anne Zahradnik – more recs: modify training (more participation), adopt comprehensive workplace wellness program
• Dr. Anne Zahradnik – more recs: more open communication and transparency needed in orgs, forums for gens to talk
• Dr. Anne Zahradnik: money is not biggest motivator…people (at all ages) want good teamwork
• Lois Redman-Simmons: 2 predictive traits of public service employment = compassion and self-sacrifice
• Lois Redman-Simmons – One of the top predictors of public service employment: the father being a government employee!
• Lois Redman-Simmons – Undergraduate programs in public administration play a key role in influencing future government employees.
• Lois Redman-Simmons Marketing for gov employees: Target the offspring of fathers in public service…murmurs in crowd: why not moms?
• Q: Any gov-employed moms here on Twitter whose children became/are becoming/interested in public sector employment?
• RT @tericee : “My parents worked for the government; I joined the military. Does that count?” It counts, Teri! #aspa09
• PLEASE NOTE…all tweets attributed to Anne Zahradnik should be Patricia Fischer (’twas confused by slides)
• More on Patricia Fisher and Anne Zahradnik of Fisher and Associates can be found here: http://twurl.nl/vjd54j
• Comment from audience at Intergenerational Diversity and Recruitment: “Need to account for retirement trends changing…”
• Comment from audience at Intergenerational Diversity and Recruitment: “High intrinsic motivation key to analyze in recruitment”
• Thank you for reading my tweets on this past session! On to the next one…
On Monday, I participated in “Chapter Strategies for the New Diversity: Voices of Young Professionals Part 2.” My tweets are below:
• In a session at ASPA Annual Conference on “Chapter Strategies for the New Diversity” – results of survey on desires of young people.
• New Diversity Survey Results: 1) Opportunities for growth, 2) More encouragement for non-doctoral students, 3) Less academic
• “New Diversity” strategies for retention: created subcommittees based on stated needs – networking and mentoring
• Internet communication tools: use Facebook, Gmail (listserv), John Jay College Blackboard, #govloop , LinkedIn
• Since started using the Web-based tools, more participation and members feel more connected…esp. beyond email.
• Using mobile technology to spread word about job opportunities – “our own networking community”
• The trouble w/ fees…how can ASPA (or any association) bring added value to members when so much is free?
• Fees allow the local chapters to do more with networking and mentoring programs.
• Pool awards points to benefit all members…
• Finding ways to mitigate financial barriers for conference attendance, like sharing hotel rooms
• At nxt yr’s conference in San Jose, CA, invite local members to open homes for folks who can’t afford hotel
• Leverage networks created by Organizing for America (and Republican equiv) to link ASPA chapter members
• Keep a tabbed list of professor members at schools to better link to current/prospective students
• Another respondent: integrate membership value into public administration curriculum at universities
• Value-add for conferences – onsite interviewing and/or resume building…worth price of admission to link to job
So that’s my ASPA experience in a Twitshell. There are some incredible nuggets of insight within these bullet points that require some discussion and I hope to explore some of these topics in greater depth in subsequent posts.
Any initial thoughts or insights from you at this point?






Thank you for visiting the Generation Shift blog! I look forward to interacting with you as we work together to promote the power of four generations, social media and flexible work environments to transform the public and social sectors.

